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Kategoriarkiv: English
QritiQ 011: Networks of C’s
QritiQ’s second episode in English. Featuring our special guest Professor Evert Gummesson. We converse about the history and future of marketing, with respect to Philip Kotler’s recent birthday. Our starting point is Evert’s talk and slides when Northwestern University celebrated … Läs mer
Publicerat i English, Podcast
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QritiQ 009: Life after…
In this special episode (in English) our conversation is a review of Joseph Jaffes book Life After the 30 second spot. You can find out more about Joseph at www.getthejuice.com (his portal site), www.jaffejuice.com (blog, top 13 marketing according to … Läs mer
Publicerat i English, Podcast
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What is QritiQ?
QritiQ is a conversation, held in the podosphere, about the beautiful art of marketing. The talks are led by Richard Gatarski, Ola Feurst, Anders Lundkvist, and Stig. G. Johansson. All four of us are PhD’s in Business Administration and have … Läs mer